Nokia is Officially Back in Nigeria; Here is Everything You Need to know
Nokia is officially back to the Nigerian market. The Finnish smartphone, through its parent company HMD Global, made a re-entry to Nigeria and launched three smartphones at an event in Lagos.
Nokia launched the Nokia 3, Nokia 5 and Nokia 6 through Jumia retails shops and a number of selected outlets including online through Jumia Nigeria and Konga Nigeria.
The Nokia 3 will retail for ₦ 47,890 and the Nokia 6 for ₦ 98,00. In addition to the three Smartphones, Nokia will also make the 3310 (2017) available in Nigeria.
The Nokia 3310 (2017) is a refreshed version of the Nokia 3310 and will retail at ₦ 42,890. The phone is likely to be the star product for the brand especially if you consider its entry-level price and the nostalgic appeal of the 3310 brand to Nigeria.
Nokia re-entry to other markets of the world has generally been positive. For instance, the Nokia 6 sold out in less than a minute when it launched in China.
Gopher Ogembo, Nokia’s HMD Global’s Senior Business Manager for West Africa, describes the re-entry as a long-term investment and thus the brand is indeed here to stay.
The state of the Nigerian market is however completely different from the time when Nokia used to dominate the market.
The launch of the Nokia brand is an obvious threat to the top smartphone in Nigeria and it will therefore be interesting to see if Nokia will be able to dethrone the current market leaders.
Nokia 3 Specification
- Display: 5.0-Inch IPS LCD
- CPU: MTK 6737, Quad-core 1.3GHz
- Memory: RAM 2 GB, ROM 16 GB; MicroSD slot Support for up to 128 GB
- Camera: Rear 8MP AF, Front 8MP AF
- Operating System: Android 7.0 Nougat
- Battery: Integrated 2630 mAh