Kanye West Urges Fans To Put Down Cell Phones, Shares 4-Hour Long Documentary
The rapper took to Twitter to take on the idea of consumerism, sharing a four-hour long documentary named The Century of the Self, which focuses on Sigmund Freud’s nephew, Edward Bernays, capitalizing on his uncle’s philosophies to “create modern-day consumerism.” According to Ye, Bernays once masterminded a plan for companies to sell more cigarettes during a time when they were not used in public. On top of his notes on a consumerist culture, West urged his fans to consider our collective addiction to our cell phones, tweeting, “Google dopamine,” referring to a chemical naturally released by our brains that makes us feel good when a notification pops up on our phones.
If Kanye has time to watch an entire 4-hour documentary, hopefully, it signals that all five albums are finished. With the rollout beginning with Pusha T’s project this Friday, Ye doesn’t have much more time to work so if he’s not yet finished, he better get to work!
Look at your phone as tool not an obligation. Would you walk around with a hammer in your pocket? You would pick up a hammer when you needed it you would never be addicted or obligated to it. Use your phone like a hammer only pick it up when you need it.
— KANYE WEST (@kanyewest) May 21, 2018